IFFE DOIN WORK!

The King of Danish Basketball, Iffe Lundberg, joined the Under Armour-team this spring and is the brands new face of Nordic basketball!
And we don't think they could have made a better choice than the Copenhagen-bred baller.
Speaking of Copenhagen, this photo-shoot brought Iffe back to his childhood playgrounds, where he and his older brother Abdel Jaleel Lundberg made a name of themselves in the 3X3-circut on the blacktop.

Iffe's career on the hardwood has been even more successful in the top leagues of Europe for several seasons and with a stint in the NBA with Phoenix Suns in 2022.

He became the first Dane in the NBA, and his legacy is hereby cemented on top of the list of Danes. He has been the differencemaker for the Danish National Teams since he was young (I¨ve coached against him on both the U20 and Senior-level and he has been a headache for us everytime...)

This season he will continue to play (and dominate) with Italian powerhouse Virtus Bologna in Serie A and of course the Euroleague.

Back to the shoot, Iffe has been playing the UNDER ARMOUR FLOW FUTURE X for some time and this 🇩🇰 version suited him perfect.

Paired with the BASELINE SHORT with the sweet UA-print on the side, he looked like the icon he is.
Make sure you check out the full wardrobe here!

Keep your eye on Iffe throughout the season and let's see what else he got cooking with UA going forward...